The Impact of Fraud Controls on Sales Conversion
There are a number of things that can negatively affect your sales conversion: a poor user experience, limited payment options, improper data normalization tools, overly strict policies and procedures, asking for too much data or an intrusive checkout process. As a merchant you are in the business of doing business, and turning away good customers is not the way to maximize your potential.
With The Impact of Fraud Controls on Sales Conversion course the intent is to explore the most common choke points that produce unwanted abandonment in the sales process. Sales conversion, as it pertains to the eCommerce channel, is discussed detailing the affects fraud prevention tools and techniques, available payment methods as well as website features and policies can have on sales.
Key Concepts Covered:
After completing this course you should be able to answer and discuss the following questions:
(1) How do fraud screening tools, and more specifically the way they are used, affect sales conversion rates? (2) What affects does offering too few or too many payment options have on sales conversion? (3) What are the features and characteristics of a business' website that can have an impact on sales conversion?
Training Objectives: (1) Gain a basic underlying understanding on the common chokepoints for abandonment. (2) Understand how alternative payment methods and increased payment options can convert more sales. (3) Discuss best practices for optimizing sales conversion within the eCommerce channel. (4) Learn about common terms with sales conversion and eCommerce to include abandonment rates, insult rates, upsell, cross sell and guest checkout. (5) Learn about common mistakes within a fraud mitigation program that can cause a negative impact on sales conversion.
Expected time to complete training: 120 minutes (includes quizzes and exam)
Prerequisites: This is an Intermediate course and requires some basic knowledge, training or experience on the subject matter to understand the course material.
The Fraud Practice's Online Portal and Training Courses:
Enroll Now for $200 This training course is available online and can be started today.
Enrollment is easy and takes just a few minutes. You'll first need an account in our online training portal which can be created here. This free account can then be used to register for any of The Fraud Practice's online training courses or certification programs. With lessons available online 24x7, you are able to begin the Impact of Fraud Controls on Sales Conversion online training course immediately after enrolling.
Course Access: Unrestricted
Course Availability: Online, In-House and Webinar
Pricing & Online Enrollment: Take this course for only $200 by Enrolling Now.
We Want 100% Satisfaction: There is nothing worse than signing up for training only to find out that it wasn't on the topic you expected, or it wasn't advanced enough to provide value. If you have any doubt about the fit of a course to your particular needs, please give us a call. We will be happy to discuss the course, and to provide a more detailed overview on the content to ensure you make the most of your training dollars and time.
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